I know what you’re thinking, why can’t I just take my own photos or get my realtor to do photos/video themselves? It may seem self explanatory, but the fact is that your realtor isn’t a trained professional photographer. Honest truth is that professional photography and videography does make THAT much of a difference and it IS worth it to use them. If you want to show off your property in the best possible way that you can so that you can have more interested buyers and in turn sell your house faster… invest in a professional!

First off, not everyone has an expensive high-quality camera that they can use, so most people opt for their smartphone. And although cell phone cameras have come a long way, photos taken on them can still turn out grainy, low-quality, back lit, dark, out of focus or blurry and when they go unedited or with very little editing, they end up looking less than attractive. Hiring a photographer, you don’t have to worry about any of that, and can feel confident that your photos are professional and of the highest quality. 

You may also lack the experience, even with a good camera, there are techniques and rules that professional photographers use to utilize and enhance their results. There is in fact a certain way you should photograph various rooms in a home. This can include the kind of camera used, staging of the room, time of day the pictures are taken, angles of the photographs, and the editing process after the photos are taken. This is even more true for videographers, if you’re not 100% sure on what you’re doing, creating a high-quality video of your own would have its own set of challenges. 

This photo is a great example of much of a difference it makes when a photo is taken with the correct composition, lighting and editing. 

In this photo, you can really see the impact editing a photo can have… the left side is more bright, vibrant, sunny, and pleasing to look at.

One thing a lot of people don’t realize is the difficulty of shooting indoors, and the challenges of fixing those issues. Things such as the time of day and lighting, the composition of a room and lack of staging expertise, images that need editing and vertical lines and distorted-looking results.

Another example is that all professional photographers should shoot the room in landscape. Landscape photography helps enhance the size of the room and captures everything in one shot. Shooting in portrait mode will do the exact opposite, cutting out vital aspects of the room, ultimately not providing potential buyers with a complete idea of each room's layout and overall composition. 

A professional photographer would bring all their own equipment, they can help stage rooms to better display their entirety, plus they can showcase your home not only with better quality photos but also with a warm and welcoming atmosphere. To say the least, there are definitely many benefits to hiring a real estate team and real estate professional photographer/videographer; these examples are just the beginning!